Austin Public Library

Taking into consideration the lack of knowledge the younger generation has about its local libraries and the decline of library use, I wanted to counteract that by re-branding the look of the library to be more modern and youth-oriented. I used bright, popping colors for the logo and added a bookmark illustration that also mimicks a ribbon to hone in on the academic feel. I took strong inspiration from the New York Public Library which I feel has iconic branding that lends itself well to their audience. I similarily wanted to create a simple iconic look that could easily be used across mediums for brochures, library cards, bookmarks, etc.