Lulla Cosmetics
Client: Lulla (Personal Project) | 2024 | Role: Logo Design, Package Design
This is a brand design for Lulla Lip Balm, where I created the logo type, product packaging and social media graphics
Logo
I designed this logo with the Gen Z aesthetic in mind, and wanted to re create that Y2K feminine feel that is making a resurgence in culture. The bubble letters are reminiscent of puffy stickers used to decorate notebooks and I added a handwritten look with the cursive lettering. Overall I was aiming for minimal and luxurious look for the product.
Product Packaging
Starting with the actual lip balm product, I wanted to keep the look minimal with bold branding. I used complimentary colors for the cap colors, to create a color blocking look that is a nod to Y2K wacky color combinations.
Keeping in line with that aesthetic, I added fun sticker elements to the box to call out secondary information such as whether the gloss has a tint or not, and the main ingredients of the product.
Social Media
